Page scores

Page Score
Portable Generators, Pressure Washers, Power Tools, Welders | Northern Tool + Equipment
www.northerntool.com (Landing page)
53
Store Locations | Northern Tool + Equipment
/stores/
70
Free Tool Catalog | Northern Tool + Equipment
/shop/tools/catalog_free-catal...
59
Catalog Order Form
/shop/tools/NTEQuickOrderFormV...
57
Hotline | Members-only Benefits | Northern Tool + Equipment
/shop/tools/hotline-membership...
59
Hotline | Members-only Benefits | Northern Tool + Equipment
/shop/tools/hotline-membership...
59
My Account | Northern Tool + Equipment
/shop/tools/LogonForm?catalogI...
53
NorthernTool.com supplies high quality tools and equipment at low, discount prices. from Northern Tool + Equipment
/shop/tools/category_hotline-e...
65

www.northerntool.com
Portable Generators, Pressure Washers, Power Tools, Welders | Northern Tool + Equipment

Website thumbnail
www.northerntool.com is a website with English content. Below is an analysis of the content on www.northerntool.com. Optimize so that you rank better in Google for your chosen keywords.
This page was last updated 2016-01-17

SEO Camel Score: 53/100

SEO Keywords Analysis

Content language
English (en)
Content analysis
(Web of trust)
Good site
Other
Content sample
Portable Generators, Pressure Washers, Power Tools, Welders | Northern Tool + Equipment Find a Store ZIP Code Over 90 Stores - Find By State Catalog Request a Free Catalog Order From a Catalog Hotline Membership See Membership Benefits Already a Member? Sign In My Account '); } } else { if(UserHelper.isHotlineMember()){ document.write('Hotline Membership Benefits' +'Shop Hotline Exclusives'); } document.write('Account Settings' + 'Order Status' + 'Saved Items' + 'Sign Out'); } '); $('#my-account-nav-link').css('marginRight','8px'); } } if(UserHelper.isHotlineMember() || UserHelper.isHotlineUser()){ $('#my-account-nav-link').addClass('hotline-account'); $('#hotline-nav-link').hide(); } Order Status Help Contact Us Shipping + Delivery Return Policy Replacement Parts See All Help Topics 1-800-222-5381 7AM - 6PM
Recurring phrases
PhraseFreq
shop by category4
+ free shipping4
or more! everyday free shipping rebates2
more! everyday free shipping rebates +2
save 20% or more! everyday free2
most popular brands most popular brands2
canopies + shelters tires2
shop deals all deals2
+ shelters tires +2
or more! everyday free shipping rebates + special2
dakotastore find your store').prependto('#home_stores'); //2
free shipping rebates + special offers reconditioned email exclusive2
clearance - save 20% or more! everyday free shipping rebates +2
or more! everyday free shipping rebates + special offers reconditioned email2
20% or more! everyday free shipping rebates + special offers reconditioned2
save 20% or more! everyday free shipping rebates + special offers2
sale clearance - save 20% or more! everyday free shipping rebates2
carolinastore find your store').prependto('#home_stores'); // change url & verbage break; case2
shipping rebates + special offers reconditioned email exclusive deals2
everyday free shipping rebates + special offers reconditioned email exclusive deals2
on sale clearance - save 20% or more! everyday free shipping2
dakotastore find your store').prependto('#home_stores'); // change url & verbage break; case2
- save 20% or more! everyday free shipping rebates + special2
Keyword cloud
break; verbage $('visit url ').prependto('#home_stores'); case find shop change free
Keyword consistency
Keyword Freq Title Keywords Description Headings
find24resultresultresultresult
url20resultresultresultresult
').prependto('#home_stores');20resultresultresultresult
change19resultresultresultresult
verbage19resultresultresultresult

Meta tags

Title
Portable Generators, Pressure Washers, Power Tools, Welders | Northern Tool + Equipment

Length: 87

Ideally, your title should contain between 10 and 70 characters (spaces included).
Meta Description
Since 1981, family owned and operated Northern Tool + Equipment has become an industry leader, offering expertly chosen generators, pressure washers, heaters, power tools + more!

Length: 178

Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta Keywords
northern tool equipment hydraulic power generators pressure washer heaters wood stoves engines air compressor agriculture lawn garden snow blower go karts auto parts jack logging fuel transfer pump sprayers farm tractor trailers welding scooter renewable energy

Length: 261

Good, your page contains meta keywords.
Og Meta Properties
This page does not take advantage of Og Properties. These tags allow social crawler's better structurize your page.

SEO content

Headings
H1 H2 H3 H4 H5 H6
2 1 0 0 0 0

  • [H1] Northern Tool + Equipment, Generators, pressure washers, air compressors, power tools, trailers, heaters, stoves, food processing, go karts, and more!
  • [H1] Shop By Category
  • [H2]
Images
68 images found

4 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
12.62%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
URL Rewrite
Bad. Your links have query string.
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
Link juice per link
0.7 %

This page has 150 outbound links. Therefore, each link is giving 0.7 % of the link juice to the target page.
On-page links
Filter links
Click here to show all links (150)

Useability

URL
Domain : www.northerntool.com
Length : 20
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en-US.
Dublin Core
This page does not take advantage of Dublin Core.

Document

Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
Email privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
HTTP over SSL
The website does not encrypt data when communicating with the server.
Speed tips
Nested table Result Attention! Try to avoid nested tables in HTML.
Inline css Result Perfect. No inline css has been found in HTML tags!
CSS count Result Great, your website has few CSS files.
JS count Results Too bad, your website has too many JS files (more than 6).

Rankings

Google
FactorScoreLast check
Pagerank Failed to generate a valid hash for PR check. / 102016-11-16
Alexa
FactorRankingLast check
Alexa global rank 10582 2016-11-16
Alexa country rank Rank : 2236
Country : United States
2016-11-16
Social shares
SourceViralityLast check
Google-plus shares 4921 2016-11-16
Twitter shares n.a. 2016-11-16
Facebook 2016-11-16
Pinterest shares 0 2016-11-16
Linkedin shares 13 2016-11-16
Xing Shares : 0
Comments : 0
Clicks : 0
Reach : 0
2016-11-16
Delicious shares n.a. 2016-11-16
Digg shares n.a. 2016-11-16
Stumpleupon shares 2462 2016-11-16

Server

Headers
HTTP/1.1 200 OK
Server: IBM_HTTP_Server
X-Frame-Options: SAMEORIGIN
CACHED_RESPONSE: true
Pragma: no-cache
Cache-Control: private, max-age=0, s-maxage=0, no-cache, no-store
Expires: 0
Content-Type: text/html; charset=utf-8
Content-Language: en-US
Date: Sun, 17 Jan 2016 16:21:58 GMT
Transfer-Encoding:  chunked
Connection: close
Connection: Transfer-Encoding
Who own's the website (WHOIS)
Welcome to the Network Solutions(R) Registrar WHOIS Server.

The IP address from which you have visited the Network Solutions Registrar WHOIS
database is contained within a list of IP addresses that may have failed
to abide by Network Solutions' WHOIS policy.  Failure to abide by this policy can
adversely impact our systems and servers, preventing the processing of
other WHOIS requests.

To see the Network Solutions WHOIS Policy, click on or copy and paste the following
URL into your browser:

http://www.networksolutions.com/whois/index.jhtml

If you feel that you have received this message in error, please email us using the online
form at http://www.networksolutions.com/help/email.jsp with the following information:

Whois Query: northerntool.com
YOUR IP address is 5.189.176.80
Date and Time of Query: Wed Nov 16 15:51:33 EST 2016
Reason Code: IE